Corporate identity packages are not individual products, rather organized plans designed to brand your business. A complete identity package can include basic consolidation of letterheads, envelopes, and business cards. Even further, we offer total coordination of printed collateral materials along with signage, vehicle wraps, and web design. Below is an example of a package.
Branding & logo design
Website development & management
Social media creation & management
Letterheads, business cards, brochures, and vehicle wraps with new logo.
Branding "jingle," audio used for advertisements and media content.
"How To" video production.
"About Us" content creation and distribution.
Changing a logo seems simple but there are many other factors to consider. The Ad Agency works with you to refresh all aspects of your brand identity. We look at all areas of your business and how any change will affect your overall brand.
Once your brand has been updated The Ad Agency will assist with outbound communication. Press releases, blogs, interviews, and various other channels for content distribution.
Maybe you don't require a complete rebrand. You may only want to upgrade your vehicle wraps or add specialty products like t-shirts and pens. The Ad Agency can handle any size project from a complete overhaul to one or two items.
The Ad Agency will establish KPIs in order to track the effectiveness of the changes. Some of the stats we may use are: online data, social media analytics, call tracking, or foot traffic.